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Midjourney Ventures into Astrology with Acquisition of Co-Star

💼 Business & Startups·Tom Levy·

Midjourney Ventures into Astrology with Acquisition of Co-Star

Midjourney Ventures into Astrology with Acquisition of Co-Star
Key Takeaways
1Midjourney has expanded its scope by acquiring the astrology app Co-Star, known for its daily horoscopes.
2Co-Star uses a combination of human intuition, NASA data, and AI to provide personalized advice.
3The financial details of the deal, finalized in the spring, have not been disclosed.
💡Why it mattersThis acquisition marks a strategic diversification for Midjourney, strengthening its presence in the personalized app sector.
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Full Analysis

Midjourney, a startup specializing in artificial intelligence, announced on Thursday that it has acquired the astrology app Co-Star, as previously reported by Bloomberg. This new direction towards astrology marks a notable diversification for Midjourney, which has made a name for itself by generating a variety of images, ranging from cats to ultrasound scans.

Co-Star is a free app that offers daily horoscopes and allows users to check their astrological compatibility with friends. The app stands out for its unique approach, combining human intuition with data provided by NASA and artificial intelligence to offer personalized advice.

The financial terms of the agreement between Midjourney and Co-Star have not been disclosed, although the acquisition was finalized last spring. Midjourney's founder, David Holz, and Co-Star's founder, Banu, have not revealed further details about the transaction. This move underscores Midjourney's growing interest in applications that incorporate elements of personalization and human interaction, thereby expanding its influence in the field of AI-based technologies.

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